— Our core beliefs
Builds global support for a real circular economy.
End of life
Puts products’ end of life at the heart of the design brief, ensuring they are 100 percent recyclable or reusable.
Real recycling and reuse
Uses materials that are 100 percent recycled or reused.
Chooses products that are built to last in place of single-use options designed to be thrown away.
Sharing and renting
Promotes sharing and renting as an alternative to ownership.