Manifesto
— Our core beliefs

Manifesto
Five-point plan. The Real Circularity Coalition is working towards a society which:
1.

Consensus

Builds global support for a real circular economy.

2.

End of life

Puts products’ end of life at the heart of the design brief, ensuring they are 100 percent recyclable or reusable.

3.

Real recycling and reuse

Uses materials that are 100 percent recycled or reused.

4.

Longevity

Chooses products that are built to last in place of single-use options designed to be thrown away.

5.

Sharing and renting

Promotes sharing and renting as an alternative to ownership.

Challenge

Our on-the-go lifestyles have meant we rely on single-use solutions that exacerbate the global pollution crisis. Products are designed with no thought for their end of life. Obsolescence is often built in.

Real Circularity

The Real Circularity Coalition is campaigning to accelerate the globe’s transition from linear and semi-circular systems to a real circular economy.